Social media is a social instrument used for communication. In general, media is an instrument for communication. It may be a newspaper, a radio, television, etc. Social media familiarize pervasive changes to the communication that occurs between organizations, communities and individuals. It supports interactive among people with the help of web and mobile based technologies.
It is typically social software which facilitates human communication. Social media is made available to the people by using scalable communication techniques. It is distinguish from regular media. In the regular media like newspaper or television, the people can read or listen to a discussion or report. They have a very limited offer to give their thoughts on those media. But social media acts as a two way street. It gives the people ability to provide their thoughts. It provides a way for the communication too.
are various forms of social media technologies. Some of them are Internet forums, weblogs, social blogs, micro blogging, social networks, etc. These social services are integrated through the social network aggregation platforms. The social network media sites include Facebook, Twitter, etc. The applications of social media can be used in the mobile devices.
They may be termed as mobile social media. Mobile social media exhibits higher time sensitivity. This type of social media is a relatively new platform. Social media covers the wide range of many websites. With the help of social media sites one can able to interact with the website and can also interact with the other visitors to that website. In social bookmarking media, people can interact with the visitors by tagging the websites and they can search the other people through the website bookmarks.
Social news is used for interacting with the people by voting their articles and commenting on the other articles written by various authors. Social such as Facebook are specially for interacting with the people by adding them as friends. They can comment on each other profiles, joining groups and also having discussions among them.
Wikis media can be particularly for adding articles on the websites and editing the articles that already exist. Social media is a combination of industrial and traditional media which enables the people to publish or access their information. It is easily accessible to all types of audiences. It allows the people to exchange their ideas, brands and products freely in the websites. Colleges themselves started introducing classes on social media practices. They are preparing the students for their careers as digital strategists.